Adam LeBor

I teach storytelling and creative writing – both for business and pure creativity. I am a tutor with the Arvon Foundation, which runs residential creative writing courses, and at Moniack Mhor, Scotland’s creative writing centre. I also work with private clients, some of whom are aiming for publication, while others write for their own pleasure. My storytelling workshops are based on a straightforward, easy-to-understand structure and are suitable for writers, and would-be writers, of all levels of experience.

I am an editorial trainer and writing coach for the Financial Times, Economist Education, Citywire, the European Bank for Reconstruction and Development and Mishcon de Reya. My other clients include the European Environmental Bureau, Monocle magazine and Cazenove Capital. I provide workshops on a range of editorial skills including: clear and effective writing, crafting intros and ‘sell-pars’ that hook and engage the reader, story and content structure, long-form features, interviewing skills, editing and creating podcasts and efficient use of search engines. I also teach storytelling for business and how to think creatively. I work with small groups and in 1-to-1 sessions.

I am an experienced public speaker and event chairman and I am available for events. In 2022 I chaired a panel of leading thriller writers at the Bloody Scotland International Crime Writing Festival and I was a panellist at the Harrogate Crime Writing Festival. In previous years I have spoken at numerous literary festivals including Jaipur, Edinburgh, Glasgow, Bath and Montreal. I have also chaired several events at Jewish Book Week.

I provide media training for executives at all levels of seniority, and for spokespeople, either in workshops or 1-to-1 sessions. The sessions are customised for clients, but can include: planning and preparing for media interviews, negotiating the terms of the interview, understanding how the media works and what journalists want from an interview, making sure your key message is understood and absorbed, dealing with unexpected questions and relationship building with journalists. I also provide training in public speaking and presenting and chairing panels effectively.

Please contact Rachel Conway at Georgina Capel Associates (rachel at georginacapel dot com) for further information about speaking engagements.